Scroll down to see my work

Victor Opazo

Based in Buenos Aires,

Argentina.

Working worldwide. 

Index

01. The Pilsen Extra Moustache AB InBev
02. Dear Marie Kondo IKEA
03. Maria Becerra Live Performance
04. Brahma Drinking Fridge AB InBev
05. Unseen Art Basel
06. Brahma Shadows AB InBev
07. Trial Magistral
08. Let’s Hear the Truth Radio con Vos
09. Juntos en Todas Coca-Cola
10. Psychologically AB InBev

Indepedent
Creative Director
and Art  Director

Overview

We didn’t save the world,
just some beer.
CLIENT

AB InBev

 RECOGNITION

x2 Cannes Lions Shortlist Film 2022
D&AD Graphite Pencil Experiential 2023

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At least 1.2 million litres of beer are wasted every year as they get trapped on facial hair, with about 0.56 millilitres getting stuck in the beard per sip.

To tackle the issue and save the beer, Pilsen Extra, the AB InBev beer of “pure malt with the perfect level of creaminess”, has created a new moustache style which made the front page of magazines in LATAM.






If the tyding queen gives up, 
what chance do we have?

IKEA




The whole world received a devastating news: Marie Kondo, the tyding queen, gave up on her house cleaning and organization. And we have a message for Marie Kondo, with ours products there’s a easy way to keep the house organized. Through social media and print campaign we send a simple message to her: Marie K,  Please Don’t Give Up.

We got into the people day-to-day conversation showing her that in Ikea there are plenty of solutions to keep life organized.

Maria Becerra

Live Performance

Marteee


I led the development of the visual universe for María Becerra’s stadium shows at River Plate, performing to more than 160,000 people across two nights. The production included bespoke visuals for over 30 tracks, each designed to support the show’s evolving aesthetic worlds and narrative structure.

From early pre-production, I oversaw the creative concept, visual direction, and production strategy, assembling and directing a specialized multidisciplinary team built for high-complexity live entertainment. The project integrated CGI, 2D and 3D animation, motion graphics, illustration, and AI-driven workflows.

To meet the scale and technical demands of the show, I established a dedicated production pipeline that ensured visual consistency, operational efficiency, and international-level quality standards across all content deliverables.

The result was a cohesive and large-scale visual system that enhanced the stage narrative and elevated the audience experience for a historic stadium performance.


How do you keep 
the coldest beer cold 
in the hottest country?

AB InBev

Grey


Brahma Ultra Cero is a beer filtered at -2°C, allowing it to chill faster and feel more refreshing than any other beer on the market. With summer temperatures reaching 45°C, Asunción is one of the hottest cities on Earth — making it the perfect place to enjoy an ice-cold beer.

That’s why we created the Beer Drinking Fridge: a fridge you don’t open to take the beer out — you step inside to drink it. Ensuring the perfect temperature, from the first sip to the last.

At the peak of visual culture,
we went invisible.

Art Basel & Miami Lighthouse




Unseen is a collaboration between Mallorcan baser artist Julian Smith and four individuals with varying degrees of visual impairment from the Miami Lighthouse for the Blind.

The outdoor gallery, based in the Wynwood district, is invisible to the naked eye and only viewable through Braille system or an augmented reality





01. Memorizing PCH

From the artist, I provoke myself from time to time document experiences close to me, to re-count moments and respond emotionally. 
I want to take that moment one step further. Rather than briefly thinking of a moment then shelving it, I wonder how I can add permeance. 
I approached this piece with that in mind.

There seems to be a similar criteria when I think about an experience. The common factors usually involve an audio / visual narrative of an occurrence, at times intoxicated by a person, place, thing, sound or reaction. Other times a sentence or phrase - all commonly creating my mood. Other, more abstract forms of memory and emotions are directly linked to geography, weather, light, music, scent, etc. Usually accompanied by physical interaction with this environment.

“Memorizing PCH” is a reflection on a mood n conjure that gives me a deep sense of nostalgia. Thinking back to the time I submerging my self in bodies of water, avoiding wind, perching on canyon cliffs, damp rubber, hand shoulders, expired meters, static piers, all to a treble-hi soundtrack, smelling the slight gasoline tinge navigating through the evening fog of a lopsided, costal landsca



02. Benjamin Distortion

India Ink, Oil Pastel Media on Arches “Buff”
250gsm Paper
30 x 44 Inches03. Herb. Truth.

India Ink, Oil Pastel Media on Arches “Buff”
250gsm Paper
30 x 44 Inches04. Nilda. Introspection.

India Ink, Oil Pastel Media on Arches “Buff”
250gsm Paper
30 x 44 Inches

While every beer brand was looking for its place in the sun,
we found ours in the shadows.

AB InBev

D&AD Shortlist Photography 2025

AD AGE - 15 CREATIVE CAMPAING TO KNOW
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CLUB DE CRIACACO


We placed over a hundred signs all around the city. 

So when the sun came out, we did too branding shady 
spots just when people needed to cool down the most. 




You be the judge. 
The proof is right here.

Magistral




Market studies indicated that Magistral has a high performance perception, but consumers are looking for concrete evidence.

The campaign strategy was based on tests conducted by external laboratories to certify the product's superior performance and let consumers draw their own conclusions. We want our customers to be the judges; the evidence speaks for itself. 


If they won’t let us see the truth, 
let’s hear it.

Radio con Vos




“Let’s hear the truth” is a radio campaign made during the “Chilean revolution” in 2019. The social unrest is the result 
of the increasing inequality in that country.

Publication of reports by Amnesty International, Human Rights Watch (HRW), The Inter-American Commission on Human Rights (IACHR) and The United Nations High Commissioner for Human Rights (OHCHR) on the serious human rights violations committed by State agents, puts on the table with data and conclusive evidence the delicate situation experienced in Chile since October 2019.



Honest stories.
Unexpected wonder.

Coca Cola



Real stories of people's everyday magical moments. Represent the commitment to being present in the real moments of life, beyond contexts.


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