︎︎︎AB/InBev
The Pilsen Extra Moustache
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We didn't save the world but we saved a lot of beer. According to different studies,
at least 1.2 million litres of beer
are wasted every year as they get trapped on facial hair, with about 0.56 millilitres getting stuck
in the beard per sip.
To tackle the issue and save the beer, Pilsen Extra, the AB InBev beer of “pure malt with the perfect level of creaminess”, has created a new moustache style which made the front page
of magazines in LATAM.
The beer brewer, teamed up with the finest barbers to fashion a special facial hairstyle that leaves clear a very specific area of the upper lip where beer drops tend to accumulate.
To tackle the issue and save the beer, Pilsen Extra, the AB InBev beer of “pure malt with the perfect level of creaminess”, has created a new moustache style which made the front page
of magazines in LATAM.
The beer brewer, teamed up with the finest barbers to fashion a special facial hairstyle that leaves clear a very specific area of the upper lip where beer drops tend to accumulate.
