︎︎︎Volkswagen
New Nivus
The Volkswagen Nivus launch helped to develop Volkswagen's new brand image and tone of voice. It wasn't just a logo refresh.
Old VW was cold and "grey", and after tons of consistent work, we moved it to a more human and vibrant feeling.For this campaign we showing diverse couples dating in the new normality.
This content generated interesting online debates between our more traditional followers (old VW) and the most progressive ones (new VW).
Old VW was cold and "grey", and after tons of consistent work, we moved it to a more human and vibrant feeling.For this campaign we showing diverse couples dating in the new normality.
This content generated interesting online debates between our more traditional followers (old VW) and the most progressive ones (new VW).
︎︎︎Volkswagen
VW GTS
For the launch of the GTS line
we turned the “Tap” adicction into a game so that
our followers could compete
with the new Polo and Virtus.
You have to Tap as fast as possible and go to 100KM (100 Stories) in less than 8,5 seconds.
You have to Tap as fast as possible and go to 100KM (100 Stories) in less than 8,5 seconds.
︎︎︎Volkswagen
Distances
Yes, a Volkswagen print ad campaing whit a minimalist layout.
