I led the development of the visual universe for María Becerra’s stadium shows at River Plate, performing to more than 160,000 people across two nights. The production included bespoke visuals for over 30 tracks, each designed to support the show’s evolving aesthetic worlds and narrative structure.

From early pre-production, I oversaw the creative concept, visual direction, and production strategy, assembling and directing a specialized multidisciplinary team built for high-complexity live entertainment. The project integrated CGI, 2D and 3D animation, motion graphics, illustration, and AI-driven workflows.

To meet the scale and technical demands of the show, I established a dedicated production pipeline that ensured visual consistency, operational efficiency, and international-level quality standards across all content deliverables.

The result was a cohesive and large-scale visual system that enhanced the stage narrative and elevated the audience experience for a historic stadium performance.