So, what if we make our summer campaign in winter?


AB InBev



Year after year, Brahma battles the intense summer heat. We've tried in many ways, so this year we're looking for a different approach. 

This time, we'll fight psychologically. Studies show that if you see a cold image, it conveys coldness. It's a phenomenon called "synesthesia." 

That's why our summer campaign looks like winter.

























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